{"title":"Pure Organic","description":"\u003cp\u003eClean, natural care for hair and skin. Our Pure Organic range brings together products made with naturally-derived and organic ingredients, designed to nourish and care for you and the planet. Free from many harsh ingredients, these gentle, effective formulas help you look after your hair and skin the natural way.\u003c\/p\u003e","products":[{"product_id":"pure-organic-lamellar-vitality-conditioner-240ml","title":"Pure Organic Lamellar Vitality Conditioner 240ml","description":"\u003cp\u003eThe Pure Lamellar Vitality Conditioner is a silky, creamy texture that conditions and revitalises. This conditioner enhances manageability and maintains bounce.\u003c\/p\u003e\n\u003cp\u003eBenefits:\u003cbr\u003e\n•\tSilky Softness and Shine: Achieve a smooth, luminating finish.\u003cbr\u003e\n•\tWeightless Hydration: Deeply conditions and hydrates.\u003cbr\u003e\n•\tStrengthens and Protects: Deeply conditions and hydrates while enhancing hair strength and guards against breakage.\u003cbr\u003e\n•\tEnvironmental Defence: Antioxidants protect hair from environmental damage.\u003cbr\u003e\n•\tHealthy Glow: Leaves hair looking vibrant and healthy.\u003c\/p\u003e\n\n","brand":"Pure Organic","offers":[{"title":"Default Title","offer_id":47054483292359,"sku":"50027994","price":52.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8696\/1351\/files\/Pure-Organic-Lamellar-Vitality-Conditioner-240ml.png?v=1787840481"},{"product_id":"pure-organic-lamellar-vitality-shampoo-300ml","title":"Pure Organic Lamellar Vitality Shampoo 300ml","description":"\u003cp\u003eThe Pure Lamellar Vitality Shampoo is a gentle cleansing lather that revitalises with every wash, enhancing softness and bounce.\u003c\/p\u003e\n\u003cp\u003eBenefits:\u003cbr\u003e\n•\tSilky Softness and Shine: Achieve a smooth, luminating finish.\u003cbr\u003e\n•\tStrengthens and Protects: Enhances hair strength and guards against breakage.\u003cbr\u003e\n•\tEnvironmental Defence: Antioxidants protect hair from environmental damage.\u003c\/p\u003e\n\n","brand":"Pure Organic","offers":[{"title":"Default Title","offer_id":47054484242631,"sku":"50027995","price":52.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8696\/1351\/files\/Pure-Organic-Lamellar-Vitality-Shampoo-300ml.png?v=1787840482"},{"product_id":"pure-organic-curly-girly-200ml","title":"Pure Organic Curly Girly 200ml","description":"\u003cp\u003ePure Curly Girly can be used as a daily moisturising curl primer, for natural looking bouncy curls, or alternatively as a pre-style foam preparing the hair prior to adding other products for extra oomph. Ideal for those looking to define, shape and smooth big bold waves or hair that requires moisture and nourishment. Curly Girly creates weightless body and volume on fine to medium hair types. Perfect for wavy, curly, frizzy and dry\/damaged hair.\u003c\/p\u003e\n\n","brand":"Pure Organic","offers":[{"title":"Default Title","offer_id":47054484340935,"sku":"50020558","price":44.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8696\/1351\/files\/Pure-Organic-Curly-Girly-200ml.png?v=1787840482"},{"product_id":"pure-organic-lamellar-vitality-leave-in-foam-140ml","title":"Pure Organic Lamellar Vitality Leave in Foam 140ml","description":"\u003cp\u003eCelebrate beautiful body, movement, and shine with armour gloss protection that shields your hair from heat tools. Enriched with Vegan BioBond, to nurture and repair your hair, leaving you with a healthy, radiant glow, perfect for all hair types.\u003c\/p\u003e\n\u003cp\u003eBenefits:\u003cbr\u003e\n•\tAdds Body and Movement: Full-bodied hair without adding extra weight.\u003cbr\u003e\n•\tSilky Softness and Shine: Achieve a smooth, luminating finish.\u003cbr\u003e\n•\tStrengthens and Protects: Enhances hair strength and guards against breakage.\u003cbr\u003e\n•\tWeightless Hydration: Deeply conditions and hydrates.\u003cbr\u003e\n•\tHeat Protection: Protects hair during the use of styling tools.\u003cbr\u003e\n•\tHealthy Glow: Leaves hair looking vibrant and healthy.\u003c\/p\u003e\n\n","brand":"Pure Organic","offers":[{"title":"Default Title","offer_id":47054484963527,"sku":"50027996","price":52.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8696\/1351\/files\/Pure-Organic-Lamellar-Vitality-Leave-in-Foam-140ml.png?v=1787840483"},{"product_id":"pure-organic-styling-primer-200ml","title":"Pure Organic Styling Primer 200ml","description":"\u003cp\u003ePure Styling Primer serves as a protective base coat designed to prep your hair for styling, ensuring lasting volume and fullness. Infused with our exclusive Pure Complex™—a blend of 100% certified organic extracts—this rapid blow-dry tonic extends the life of your style while offering protection against UVA, UVB, and other sun-related damage.\u003cbr\u003e\nThe innovative formula not only cuts blow-dry time significantly but also leaves your hair perfectly primed for seamless styling. Enjoy enhanced volume, extended style longevity, and comprehensive sun protection with Pure Styling Primer, making every styling session efficient and effective.\u003c\/p\u003e\n\n","brand":"Pure Organic","offers":[{"title":"Default Title","offer_id":47054485061831,"sku":"50020559","price":30.8,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8696\/1351\/files\/Pure-Organic-Styling-Primer-200ml.png?v=1787840482"},{"product_id":"pure-organic-lamellar-vitality-butter-mask-treatment-250ml","title":"Pure Organic Lamellar Vitality Butter Mask Treatment 250ml","description":"\u003cp\u003ePure Organic Lamellar Vitality Butter Mask Treatment provides softness and instant shine with anti frizz control. Revitalising and restoring strength while leaving hair smooth and soft.\u003c\/p\u003e\n\u003cp\u003eBenefits:\u003cbr\u003e\nSoftening Blend: Provides immediate softness and silkiness to the hair, for a luxurious smooth feel.\u003cbr\u003e\nShine: Achieve a luminating radiant finish.\u003cbr\u003e\nFrizz Control: Tames frizz for smoother, polished hair.\u003cbr\u003e\nStrengthens and Protects: Enhances hair strength and guards against breakage.\u003cbr\u003e\nWeightless Hydration: Deeply conditions and hydrates.\u003cbr\u003e\nEnvironmental Defence: Antioxidants protect hair from environmental damage.\u003cbr\u003e\nHealthy Glow: Leaves hair looking vibrant and healthy.\u003c\/p\u003e\n\n","brand":"Pure Organic","offers":[{"title":"Default Title","offer_id":47054485815495,"sku":"50027997","price":53.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8696\/1351\/files\/Pure-Organic-Lamellar-Vitality-Butter-Mask-Treatment-250ml.png?v=1787840484"},{"product_id":"pure-organic-volumising-spray-200ml","title":"Pure Organic Volumising Spray 200ml","description":"\u003cp\u003eThe Pure Volumising Spray creates anti-gravity all-over bodifying fullness in all hair types. Protects against UVA, UVB and UV damage from the sun. Lightweight body texture spray. Body building root lift, dry texture and thicker hair.\u003c\/p\u003e\n\n","brand":"Pure Organic","offers":[{"title":"Default Title","offer_id":47054485848263,"sku":"50020936","price":44.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8696\/1351\/files\/Pure-Organic-Volumising-Spray-200ml.png?v=1787840483"},{"product_id":"pure-organic-flourish-leave-in-treatment-200ml","title":"Pure Organic Flourish Leave in Treatment 200ml","description":"\u003cp\u003ePure Flourish Leave-in Treatment, is a lightweight and nourishing hair product enriched with carefully selected treatment oils. Designed to revive, protect, and enhance shine, this treatment is ideal for revitalising coloured, dry, and delicate hair.\u003cbr\u003e\nFormulated without sulfates, gluten, or animal-derived ingredients, it is vegan-friendly and offers a gentle yet effective solution for maintaining healthy, vibrant hair. Elevate your hair care routine with Pure Flourish Leave-in Treatment and enjoy revived, protected, and brilliantly shiny hair every day.\u003c\/p\u003e\n\n","brand":"Pure Organic","offers":[{"title":"Default Title","offer_id":47054486536391,"sku":"50025950","price":44.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8696\/1351\/files\/Pure-Organic-Flourish-Leave-in-Treatment-200ml.png?v=1787840484"},{"product_id":"pure-organic-lamellar-vitality-glass-hair-rinse-treatment-250ml","title":"Pure Organic Lamellar Vitality Glass Hair Rinse Treatment 250ml","description":"\u003cp\u003eShine bright and transform your hair with this fast-acting weightless hydration conditioning elixir. Experience silky softness, reflective shine, and an instant illuminating effect, leaving your hair vibrant for a glass-like finish.\u003c\/p\u003e\n\u003cp\u003eBenefits:\u003cbr\u003e\n•\tShine Boosting for Glass-like Finish: Instantly transforms hair with high gloss and increased luminosity.\u003cbr\u003e\n•\tSoftening Blend: Provides immediate softness and silkiness to the hair, for a luxurious smooth feel.\u003cbr\u003e\n•\tFrizz Control: Tames frizz for smoother, polished hair.\u003cbr\u003e\n•\tColour Vibrancy and Longevity: Creates internal stability for colour molecules. Locks in colour by forming a protective barrier that seals the hair cutlicle.\u003cbr\u003e\n•\tWeightless Hydration: Deeply conditions and hydrates.\u003cbr\u003e\n•\tStrengthens and Protects : Enhances hair strength and guards against breakage.\u003cbr\u003e\n•\tEnvironmental Defence: Antioxidants protect hair from environmental damage.\u003c\/p\u003e\n\n","brand":"Pure Organic","offers":[{"title":"Default Title","offer_id":47054486634695,"sku":"50027998","price":58.3,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8696\/1351\/files\/Pure-Organic-Lamellar-Vitality-Glass-Hair-Rinse-Treatment-250ml.png?v=1787840485"},{"product_id":"pure-organic-guardian-angel-thermal-protection-165ml","title":"Pure Organic Guardian Angel Thermal Protection 165ml","description":"\u003cp\u003ePure Guardian Angel Thermal Protection Spray is a lightweight thermal protection mist which safeguards hair during styling. Protects your hair against the heat of straighteners, tongs, wands and hairdryers. Ingredients are certified 100% organic extracts. Suitable for all hair types. Light control with a natural shine.\u003c\/p\u003e\n\n","brand":"Pure Organic","offers":[{"title":"Default Title","offer_id":47054487191751,"sku":"50025951","price":44.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8696\/1351\/files\/Pure-Organic-Guardian-Angel-Thermal-Protection-165ml.png?v=1787840485"},{"product_id":"pure-organic-lamellar-eternity-conditioner-240ml","title":"Pure Organic Lamellar Eternity Conditioner 240ml","description":"\u003cp\u003eReplenish every strand to restore strength and softness from within. This adaptive conditioner uses ultra-fine layers that glide through the hair fibre to deliver hydration and targeted repair where it’s needed most. Each use detangles and smooths the hair, leaving it touchably soft with lasting shine and resilience.\u003c\/p\u003e\n\u003cp\u003eSTEP 1: After cleansing with Lamellar Eternity Shampoo, apply Lamellar Eternity Conditioner to clean, damp hair. STEP 2: Distribute evenly through mid-lengths and ends. Leave on for 1–2 minutes. STEP 3: Rinse thoroughly. Use Lamellar Eternity Mask Treatment as needed and finish with Lamellar Eternity Leave In Treatment.\u003c\/p\u003e\n","brand":"Pure Organic","offers":[{"title":"Default Title","offer_id":47054521139399,"sku":"50029218","price":52.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8696\/1351\/files\/Pure-Organic-Lamellar-Eternity-Conditioner-240ml.jpg?v=1787840520"},{"product_id":"pure-organic-lamellar-eternity-leave-in-treatment-50ml","title":"Pure Organic Lamellar Eternity Leave-in Treatment 50ml","description":"\u003cp\u003eComplete your transformation with the Lamellar Eternity Leave-In, a restorative treatment that delivers continuous repair and protection. Infused with Lamellar Sea Science Technology\u003cbr\u003e\nand molecular Sea Amino Peptide™ repair, it works deep within the hair to restore and strengthen broken bonds while smoothing the outer layer for renewed strength and resilience. Remaining active within the hair, the advanced formula continues to repair and protect long after application. It reinforces internal bonds and shields against heat, UV, and environmental stress while maintaining hydration and shine. \u003c\/p\u003e\n\u003cp\u003eSTEP 1: Apply Lamellar Eternity Leave In Treatment to clean, towel-dried hair. STEP 2: Work evenly through mid-lengths and ends using fingers or a comb. STEP 3: Leave in and style as desired. The formula continues to repair and protect long after application.\u003c\/p\u003e\n","brand":"Pure Organic","offers":[{"title":"Default Title","offer_id":47054521729223,"sku":"50029219","price":79.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8696\/1351\/files\/Pure-Organic-Lamellar-Eternity-Leave-in-Treatment-50ml.jpg?v=1787840521"},{"product_id":"pure-organic-lamellar-eternity-shampoo-300ml","title":"Pure Organic Lamellar Eternity Shampoo 300ml","description":"\u003cp\u003eA refreshing cleanser that activates repair from the very first wash. This intelligent formula uses ultra-fine layers to deliver targeted bond-reinforcing actives precisely where the hair needs them most. Each lather gently lifts away excess oils and product build up while fortifying the inner structure, restoring softness, and preparing the hair for deeper repair.\u003c\/p\u003e\n\u003cp\u003eSTEP 1: Apply Lamellar Eternity Shampoo to wet hair. Massage gently into the scalp and lengths to lift away excess oil and product build-up. STEP 2: Rinse thoroughly. Repeat if needed. STEP 3: Follow with Lamellar Eternity Conditioner, use Lamellar Eternity Mask Treatment weekly, and finish with Lamellar Eternity Leave In Treatment.\u003c\/p\u003e\n","brand":"Pure Organic","offers":[{"title":"Default Title","offer_id":47054522384583,"sku":"50029221","price":52.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8696\/1351\/files\/Pure-Organic-Lamellar-Eternity-Shampoo-300ml.jpg?v=1787840522"},{"product_id":"pure-organic-fusion-complex-shampoo-300ml","title":"Pure Organic Fusion Complex Shampoo 300ml","description":"\u003cp\u003ePURE FUSION COMPLEX shampoo with bond building technology and exclusive ‘pure complex’TM (certified 100% organic extracts) protects, strengthens and repairs damaged hair from chemical salon processes.\u003c\/p\u003e\n\u003cp\u003eBeautiful blend of science with nature. ‘Bond Cure’ plus organic complex blend together to create a luxurious restructuring shampoo \/ Organic Ginger Oil, Rosemary Oil and Açai Oil has amazing antioxidant benefits to soothe and repair damaged hair \/ Protects hair against UV, thermal and humidity \/ Repairs split ends to d-frizz, smooth and make hair more manageable.\u003c\/p\u003e\n\n","brand":"Pure Organic","offers":[{"title":"Default Title","offer_id":47054526382279,"sku":"50025761","price":30.8,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8696\/1351\/files\/Pure-Organic-Fusion-Complex-Shampoo-300ml.jpg?v=1787840526"},{"product_id":"pure-organic-lamellar-eternity-mask-treatment-250ml","title":"Pure Organic Lamellar Eternity Mask Treatment 250ml","description":"\u003cp\u003eImmerse your hair in concentrated restoration. The Lamellar Eternity Mask enriched with repairing actives to deliver targeted repair deep into the hair fibre. The lamellar layers act as micro channels, carrying hydrating and rebuilding agents directly to damaged areas for visible renewal after just one use. Rich and creamy, the mask restores elasticity, resilience, and luminous shine while smoothing the surface for a silky finish. With continued use, hair becomes progressively stronger, healthier, and more vibrant, renewed from within. \u003c\/p\u003e\n\u003cp\u003eSTEP 1: Cleanse and condition with Lamellar Eternity Shampoo and Conditioner. Gently towel-dry hair. STEP 2: Apply Lamellar Eternity Mask Treatment through mid-lengths and ends. Leave on for 3–5 minutes for full lamellar activation. STEP 3: Rinse thoroughly. Towel dry hair and finish with Lamellar Eternity Leave In Treatment.\u003c\/p\u003e\n","brand":"Pure Organic","offers":[{"title":"Default Title","offer_id":47054526775495,"sku":"50029220","price":53.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8696\/1351\/files\/Pure-Organic-Lamellar-Eternity-Mask-Treatment-250ml.jpg?v=1787840526"},{"product_id":"pure-colour-angel-bath-300ml","title":"Pure Organic Colour Angel Shampoo 300ml","description":"\u003cp\u003ePURE COLOUR ANGEL SHAMPOO nourishing, anti-fade shampoo with exclusive ‘pure complex’TM (certified 100% organic extracts) gently cleanses all colour treated hair types.\u003c\/p\u003e\n\u003cp\u003eOrganic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair \/ Enriched with selective treatment oils to illuminate coloured hair and help fight colour ageing \/ Prolongs colour and preserves radiance.\u003c\/p\u003e\n\n","brand":"Pure Organic","offers":[{"title":"Default Title","offer_id":47054527070407,"sku":"50017733","price":44.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8696\/1351\/files\/Colour-Angel-Shamp.jpg?v=1787840527"},{"product_id":"pure-organic-fusion-complex-conditioner-300ml","title":"Pure Organic Fusion Complex Conditioner 300ml","description":"\u003cp\u003ePURE Fusion Complex Conditioner. This is a beautiful blend of science with nature. ‘Bond Cure’ plus organic complex blend together to create a luxurious restructuring shampoo and conditioner Organic Ginger Oil, Rosemary Oil and Açai Oil has amazing antioxidant benefits to soothe and repair damaged hair. Protects hair against UV, thermal and humidity. Repairs split ends to d-frizz, smooth and make hair more manageable.\u003c\/p\u003e\n\n","brand":"Pure Organic","offers":[{"title":"Default Title","offer_id":47054527135943,"sku":"50025762","price":30.8,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8696\/1351\/files\/Pure-Organic-Fusion-Complex-Conditioner-300ml.jpg?v=1787840526"},{"product_id":"pure-colour-angel-rinse-300ml","title":"Pure Organic Colour Angel Conditioner 300ml","description":"\u003cp\u003ePURE COLOUR ANGEL CONDITIONER with exclusive ‘pure complex’TM (certified 100% organic extracts) conditions all coloured hair while locking in colour and shine.\u003c\/p\u003e\n\u003cp\u003eOrganic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair \/ Enriched with selective treatment oils to illuminate coloured hair and help fight colour ageing \/ Prolongs colour and preserves radiance.\u003c\/p\u003e\n\n","brand":"Pure Organic","offers":[{"title":"Default Title","offer_id":47054527725767,"sku":"50017734","price":44.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8696\/1351\/files\/Colour-Angel-Cond.jpg?v=1787840527"},{"product_id":"pure-organic-fusion-complex-bond-repair-treatment-150ml","title":"Pure Organic Fusion Complex Bond Repair Treatment 150ml","description":"\u003cp\u003eThe PURE Fusion Complex Bond Repair Treatment prevents damage and repairs hair integrity from salon processes, adds shine and lustre to hair. Leaves hair feeling smoother, softer to touch, more resilient and manageable. Rebuilds chemically damaged hair improving hair colour intensity and protection against fade. Protects hair against UV, thermal and humidity.\u003c\/p\u003e\n\n","brand":"Pure Organic","offers":[{"title":"Default Title","offer_id":47054527922375,"sku":"50025763","price":31.64,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8696\/1351\/files\/Pure-Organic-Fusion-Complex-Bond-Repair-Treatment-150ml.jpg?v=1787840527"},{"product_id":"pure-organic-miracle-renew-shampoo-300ml","title":"Pure Organic Miracle Renew Shampoo 300ml","description":"\u003cp\u003ePURE MIRACLE RENEW anti-ageing, rejuvenating shampoo with a blend of essential amino acids and exclusive ‘pure complex’TM (certified 100% organic extracts). Restores youthful body and bounce into ageing hair.\u003c\/p\u003e\n\u003cp\u003eHelps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion \/ Organic actives help revive hair that is fragile and weak from chemical services; hair feels soft and smooth without being weighed down \/ Natural anti-ageing actives help protect against free radicals \/ Natural antioxidants help defend against colour fade \/ Natural elastic bio-polymers increase strength, resilience and elasticity \/ Moisturising actives with anti-humidity properties help to reduce frizz \/ Vitamins and natural oil actives help restore all types of damaged hair \/ Natural anti-irritant protects scalp against allergens from outside agencies.\u003c\/p\u003e\n\n","brand":"Pure Organic","offers":[{"title":"Default Title","offer_id":47054528282823,"sku":"50017737","price":44.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8696\/1351\/files\/Miracle-Shamp.jpg?v=1787840528"},{"product_id":"pure-organic-fusion-complex-leave-in-treatment-200ml","title":"Pure Organic Fusion Complex Leave In Treatment 200ml","description":"\u003cp\u003eThe PURE Fusion Complex Leave in Treatment is enriched with selective treatment oils to soften and smooth hair texture while improving hair colour intensity for stronger, healthier hair.\u003c\/p\u003e\n\u003cp\u003eInstant reconstructing leave in treatment to protect and repair all damaged\/coloured hair types. Hair is instantly detangled softened and frizz free.\u003c\/p\u003e\n\u003cp\u003eProtects hair against UV, thermal and humidity.\u003c\/p\u003e\n\n","brand":"Pure Organic","offers":[{"title":"Default Title","offer_id":47054528577735,"sku":"50025764","price":31.64,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8696\/1351\/files\/Pure-Fusion-Complex-Leave-In-Treatment-200ml.jpg?v=1787840528"},{"product_id":"pure-organic-miracle-renew-conditioner-300ml","title":"Pure Organic Miracle Renew Conditioner 300ml","description":"\u003cp\u003ePURE MIRACLE RENEW anti-ageing, rejuvenating conditioner with a blend of essential amino acids and exclusive ‘pure complex’TM (certified 100% organic extracts). Antioxidant-rich blend helps restore elasticity and shine to ageing hair.\u003c\/p\u003e\n\u003cp\u003eHelps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion \/ Organic actives help revive hair that is fragile and weak from chemical services; hair feels soft and smooth without being weighed down \/ Natural anti-ageing actives help protect against free radicals \/ Natural antioxidants help defend against colour fade \/ Natural elastic bio-polymers increase strength, resilience and elasticity \/ Moisturising actives with anti-humidity properties help to reduce frizz \/ Vitamins and natural oil actives help restore all types of damaged hair \/ Natural anti-irritant protects scalp against allergens from outside agencies.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e Use: \u003c\/b\u003eAfter shampooing apply through mid-lengths to ends and massage. Leave on 1-2 minutes and rinse.\u003c\/p\u003e\n","brand":"Pure Organic","offers":[{"title":"Default Title","offer_id":47054528872647,"sku":"50017738","price":44.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8696\/1351\/files\/Miracle-Cond.jpg?v=1787840528"},{"product_id":"pure-organic-colour-optimising-beige-treatment-200ml","title":"Pure Organic Colour Optimising Beige Treatment 200ml","description":"\u003cp\u003ePure Colour Optimising Beige Treatment is ideal for blonde to very light blonde hair. Instant hair colour and its nourishing formula adds beige pigments to achieve a more light beige tone. Conditions, repairs and adds shine to dull, dry colour treated, blonde to very light blonde hair types in 3 minutes or less.\u003c\/p\u003e\n\n","brand":"Pure Organic","offers":[{"title":"Default Title","offer_id":47054529593543,"sku":"50024764","price":39.75,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8696\/1351\/files\/PURE-ORGANIC-BEIGE-TREATMENT.jpg?v=1787840529"},{"product_id":"pure-organic-colour-optimising-copper-treatment-200ml","title":"Pure Organic Colour Optimising Copper Treatment 200ml","description":"\u003cp\u003ePure Colour Optimising Copper Treatment is ideal for enhancing or adding copper tones to hair. Instant hair colour and nourishing formula adds copper tones to hair, enhances exisiting copper tones or reduces cool tones. Will achieve a salmon blonde colour over blonde hair in 3 minutes or less. \u003c\/p\u003e\n\n","brand":"Pure Organic","offers":[{"title":"Default Title","offer_id":47054530379975,"sku":"50024765","price":39.75,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8696\/1351\/files\/PURE-ORGANIC-COPPER-TREATMENT.jpg?v=1787840530"},{"product_id":"pure-organic-colour-optimising-dusky-rose-treatment-200ml","title":"Pure Organic Colour Optimising Dusky Rose Treatment 200ml","description":"\u003cp\u003ePure Colour Optimising Dusky Rose Treatment is ideal for adding soft pastel pink tones to blonde hair. Instant hair colour and nourishing formula creates a beautiful pastel dusky pink hue to blonde hair. On darker hair it will create soft hues of a rose colour.\u003c\/p\u003e\n\n","brand":"Pure Organic","offers":[{"title":"Default Title","offer_id":47054531068103,"sku":"50024766","price":39.75,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8696\/1351\/files\/PURE-ORGANIC-DUSKY-ROSE-TREATMENT.jpg?v=1787840530"},{"product_id":"pure-plumping-clay-spray-200ml","title":"Pure Organic Plumping Clay Spray 200ml","description":"\u003cp\u003ePURE PLUMPING CLAY SPRAY Create workable texture and shape. 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