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Curl Styling

Curl Styling

Discover our salon professional selection of curl creams, oils and gels – designed to define, hydrate, and hold natural curls. These styling products are great for wavy, curly, and coily hair types. Banish frizz and say hello to bouncy, healthy looking curls.

109 products

Frequently asked questions

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How do I know which curl type I have?

The most common system is the Andre Walker scale: Type 2 is wavy, Type 3 is curly, Type 4 is coily. Your curl type shapes which products work best - Type 2 waves need lightweight formulas (heavy creams will pull them flat), while Type 4 coils need dense, butter-rich products to retain moisture. If you're unsure, start with a mid-weight curl cream like Clever Curl and adjust from there based on how your hair responds.

Why does my curl cream leave my hair crunchy?

Almost always one of three causes: too much product, hair wasn't wet enough when you applied it, or the formula is too strong for your texture. Fix it by applying to soaking-wet hair, using less than you think you need, and scrunching out the cast once hair is fully dry. If it's still crunchy after that, switch to a lighter formula.

Can I use curl cream on colour-treated hair?

Yes - and colour-treated curly hair often needs it more, because chemical processing reduces your hair's ability to hold moisture. Stick to curl creams labelled 'colour-safe' and 'sulphate-free'. Joico and Eleven both offer colour-conscious curl formulas that define without stripping colour. If you've had a keratin treatment, check that your products are sodium chloride-free, as salt-based ingredients can break down the treatment more quickly.

How much curl cream should I actually use?

It depends on length, density, and the product itself, but as a rough guide: above-chin hair needs about a two-dollar coin, shoulder-length hair about a one-dollar coin, and long or thick hair may need a full palmful, applied in sections. Start small and build up - if your hair looks greasy or feels heavy once dry, you've used too much.

How do I refresh curls the next day without washing?

Mist your hair lightly with water or a curl refresher until damp - not soaking. Scrunch a small amount of curl cream through the mid-lengths and ends, then scrunch upward to reactivate the pattern. Diffuse briefly or let it air dry. Gathering your hair loosely at the crown overnight (pineappling) helps preserve curl shape between washes and makes refreshing easier.

What's the difference between curl cream and leave-in conditioner?

Leave-in conditioner is a hydration and detangling product - it softens your hair but doesn't hold a style. Curl cream is a styling product that contains film-forming agents to define and hold your curl pattern while also providing moisture. Most curly routines use both: leave-in first to hydrate and detangle, then curl cream to shape and style.

What does the research say about curly hair?

Curly and coily hair fibres have a more elliptical cross-section than straight hair, which causes the cuticle to lift more easily, making textured hair more prone to moisture loss and mechanical damage. Your scalp's natural oil also travels more slowly down a curved shaft, which is why curly hair tends to be drier at the ends. High humidity (above roughly 60 per cent) significantly increases frizz in porous hair, which is why products with anti-humidity properties - particularly gels and sealant-style curl creams - make a measurable difference in hold and frizz control throughout the day.