Toner

Wash with a clarifying shampoo and towel-dry your hair. Mix the toner with developer if required - always check the instructions on your specific product. Then apply to damp hair in sections. Start at the mid-lengths, then move to the ends, leaving the roots for last. Process for the time listed on the product, then rinse, shampoo, and condition. Toner is simply another name for colour, often used after lightening, and is also known as a glossing colour for darker tones.

Toning hair can be an extra step in your routine – but the results are well worth it. When done right, toning hair can help colour last longer, add shine, and keep locks healthier for longer. Occasional touch-ups between colouring appointments help maintain vibrancy, making the overall colouring process easier to manage. Ask your stylist to recommend a routine that fits both your desired look and lifestyle.

It’s often a good idea to use a hair toner, especially for colours like blonde that can develop brassy or green tones over time. Toners help maintain a bright, true-to-shade colour. The exact toner you need will depend on the hue you choose.

Most hair toners last approximately four to six weeks, depending on how often you wash your hair and the products you use. Using a sulphate-free shampoo and cold or lukewarm water can help maintain the tone for longer.

Yes, you can use a hair toner at home if you follow the instructions carefully. Many toners for hair are designed for easy, at-home use and come with clear directions for mixing and timing. If you’re new to toning hair, start with a test strand -  or consult one of our stylists for advice.

No, hair toner cannot actually lighten your hair. Toner works by neutralising unwanted tones, not by lifting colour. However, it can make your hair look brighter and fresher by enhancing the overall tone and reducing dull or brassy hues. If you want a lighter shade, your hair will need to be lightened first, then toned to achieve the final colour.

Most people tone their hair every four to six weeks, or whenever brassiness starts to appear. Frequent swimmers or those who use heated styling tools may need to tone more often. Consistent maintenance helps keep your colour fresh and prevents dullness.

Hair toner is a colouring product used to adjust or refine your hair tone after bleaching or dyeing, giving an immediate and long-lasting result. Purple shampoo, on the other hand, helps reduce brassy tones as your colour fades and is used between salon visits for maintenance. Many people use both together to keep their hair looking its best over time.

Yes, toners can be used to gloss on brown or dark hair to adjust undertones or add richness. For example, a blue-based toner can reduce orange tones in brunette shades. It’s an effective way to keep dark hair looking fresh and vibrant without changing the base colour.