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100% genuine brands

Ghd

Ghd Platinum+ Black Hair Straightener

$386.00
Description

Introducing the ghd Platinum+ Hair Straightener, the world’s first smart straightener that predicts your hair’s needs.

Featuring breakthrough ultra-zone with predictive technology, the ghd platinum+ styler recognises each section of hair and adapts the temperature to ensure the optimum temperature of 185ºC is consistent across the two plates, allowing beautiful results in one stroke. Heat is monitored 250 times per second across the plates, and through its predictive technology, this revolutionary styler recognises the thickness of your hair and speed at which you are styling and adjusts the heat accordingly, giving you unbeatable results, personalised to you.

The unique wishbone hinge ensures the plates are perfectly aligned while you style, while the rounder barrel allows you to create curls, waves and the perfect straight with ease. Each plate is precision milled, allowing hair to pass through effortlessly, for snag-free styling. Universal voltage allows you to keep styling wherever your travels may take you. Plus, automatic sleep-mode will turn off your hair straightener after 30 minutes of non-use, for extra peace of mind.

Product features:

  • Ultra-zone with predictive technology: the latest breakthrough in heat styling which guarantees even heat across the whole plate, allowing consistent beautiful results in one stroke.
  • Wishbone hinge for perfect plate alignment giving you more control to create any style
  • Advanced, precision milled, floating plates with a high spec gloss finish, for effortless, perfectly smooth styling and shine
  • Heat resistant protective plate guard so you can take your style and your styler wherever you want
  • Universal voltage to deliver the same outstanding performance wherever you are in the world
  • Automatic sleep mode to switch your styler off after 30 minutes of non-use, for peace of mind
  • 2.7m swivel cord for convenient styling
  • 185ºC temperature for optimum styling
  • 3-year warranty on all Platinum+ Stylers.

FREQUENTLY ASKED QUESTIONS

Q. What makes the ghd Platinum+ different from other straighteners?

A. The ghd Platinum+ is the world’s first smart hair straightener, featuring Ultra-Zone™ predictive technology that adapts to your hair type, thickness, and styling speed to maintain the optimal styling temperature of 185°C for healthier-looking hair with less damage.

Q. Can I adjust the temperature on the ghd Platinum+?

A. No, the ghd Platinum+ is designed with a preset optimal temperature of 185°C, which has been scientifically proven to provide the best styling results without excessive heat damage.

Q. Is the ghd Platinum+ suitable for all hair types?

A. Yes! The predictive technology ensures even heat distribution across the plates, making it suitable for fine, thick, curly, or coarse hair while minimizing breakage and enhancing shine.

Q. How do I prep my hair for styling with the ghd Platinum+ Hair Straightener?
A. For the best results, start with clean, dry hair and apply a heat protectant spray to prevent damage. Use a moisturizing shampoo and conditioner to keep hair hydrated, and for extra smoothness, apply a smoothing serum or lightweight oil after straightening. Section your hair to ensure even styling and brush through each section before using the straightener for a sleek finish.

Q. How long does it take to heat up?

A. The ghd Platinum+ heats up in just 20 seconds.

Q. Does the ghd Platinum+ straightener turn off automatically?

A. Yes! For safety, the automatic sleep mode switches the straightener off after 30 minutes of inactivity.

Q. Can I use the ghd Platinum+ to curl my hair?

A. Absolutely! The wishbone hinge and precision-milled plates allow for effortless curling, waving, and straightening without snagging or creasing the hair.

Q. How do I clean my ghd Platinum+?

A. Make sure the straightener is completely cool and unplugged, then gently wipe the plates with a damp, soft cloth. Avoid using harsh chemicals or abrasive materials.

Q. Does the ghd Platinum+ come with a warranty?

A. Yes! The ghd Platinum+ comes with a three-year manufacturer’s warranty for added peace of mind.

How to use
  1. Prep your hair with a heat protect spray. Turn the styler on and wait for the sound indicating it is up to temperature. Work through your hair in sections. Start by using your styler on the hair at the nape of the neck and work through your hair section-by-section from the back, to the sides, and then the front.
Best for

All hair types. This product has the ability to straighten or curl hair.

FREQUENTLY ASKED QUESTIONS

Q. What makes the ghd Platinum+ different from other straighteners?

A. The ghd Platinum+ is the world’s first smart hair straightener, featuring Ultra-Zone™ predictive technology that adapts to your hair type, thickness, and styling speed to maintain the optimal styling temperature of 185°C for healthier-looking hair with less damage.

Q. Can I adjust the temperature on the ghd Platinum+?

A. No, the ghd Platinum+ is designed with a preset optimal temperature of 185°C, which has been scientifically proven to provide the best styling results without excessive heat damage.

Q. Is the ghd Platinum+ suitable for all hair types?

A. Yes! The predictive technology ensures even heat distribution across the plates, making it suitable for fine, thick, curly, or coarse hair while minimizing breakage and enhancing shine.

Q. How do I prep my hair for styling with the ghd Platinum+ Hair Straightener?

A. For the best results, start with clean, dry hair and apply a

heat protectant spray

to prevent damage. Use a moisturizing

shampoo

and

conditioner

to keep hair hydrated, and for extra smoothness, apply a

smoothing serum

or

lightweight oil

after straightening. Section your hair to ensure even styling and brush through each section before using the straightener for a sleek finish.

Q. How long does it take to heat up?

A. The ghd Platinum+ heats up in just 20 seconds.

Q. Does the ghd Platinum+ straightener turn off automatically?

A. Yes! For safety, the automatic sleep mode switches the straightener off after 30 minutes of inactivity.

Q. Can I use the ghd Platinum+ to curl my hair?

A. Absolutely! The wishbone hinge and precision-milled plates allow for effortless curling, waving, and straightening without snagging or creasing the hair.

Q. How do I clean my ghd Platinum+?

A. Make sure the straightener is completely cool and unplugged, then gently wipe the plates with a damp, soft cloth. Avoid using harsh chemicals or abrasive materials.

Q. Does the ghd Platinum+ come with a warranty?

A. Yes! The ghd Platinum+ comes with a three-year manufacturer’s warranty for added peace of mind.

Ghd Platinum+ Black Hair Straightener

$386.00

Loved by you

  1. 2 weeks ago

    Holy grail treatment

    My hair has never felt stronger. After a month of weekly use the breakage is basically gone and it looks so much healthier and shinier.

    Sarah M

    Verified buyer

  2. 2 weeks ago

    Worth every cent

    Noticed a difference after the very first use - smoother, glossier and far less frizz. I now use it before every single wash.

    Sarah M

    Verified buyer

  3. 2 weeks ago

    Great for damaged hair

    My over-bleached ends finally feel repaired. It takes a little time to apply and rinse, but the results genuinely speak for themselves.

    Sarah M

    Verified buyer