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The Joico Defy Damage In a Flash bond-building treatment wastes no time getting to the heart of healthy-looking hair. One post-shampoo application builds bonds, strengthens*, and protects hair from breakage*. This damage-defying treatment includes our Enhanced Bonding Technology and Liquid Keratin. Enhanced Bonding Technology builds bonds and strengthens hair fibres for healthy-looking results you can see and feel. Liquid Keratin, an essential building block of healthy hair.
• Hair is up to 20x more resistant to breakage*.
• Creates bonds and strengthens the hair structure
• Leaves hair silky smooth without weighing down
• Safe for colour-treated hair
• Silicone-free
• PETA-certified, Global Animal-Free Testing
Damaged hair.
2 weeks ago
My hair has never felt stronger. After a month of weekly use the breakage is basically gone and it looks so much healthier and shinier.
2 weeks ago
Noticed a difference after the very first use - smoother, glossier and far less frizz. I now use it before every single wash.
2 weeks ago
My over-bleached ends finally feel repaired. It takes a little time to apply and rinse, but the results genuinely speak for themselves.
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