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Over 17,000 reviews
NZ owned for 25 years.
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Shampoo for bond-strengthening and color longevity.
With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color.
The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.
Free of SLS/SLES Sulfates
Joico Defy Damage Protective Conditioner.
All colour damaged hair types.
Joico Defy Damage Protective Shampoo 300 mL
Love this shampoo have used this now for five years, I wouldn’t use anything else. Keeps my hair soft and silky and easy to style.
Most definitely will be repurchasing :)
Makes my hair soft and need very little shampoo to make it lather up.
Love this
Love this product. Fast shipping
Love this shampoo as I have processed hair and it leaves my hair feeling clean, soft and shiny.
Have used this before and love it! Great on my fine hair
I love all thre products that I purchased, service was prompt and arrived quickly, very happily
Great price. Makes my hair feel soft and conditioned.
Amazing shampoo
Great smell and great product
Huge fan of joico never dissapointed
Always use this with the conditioner and love how clean it leaves my hair shiny and soft
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I’m a longtime Joico fan and this was too good of a deal to pass on.
Great product
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