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Hold on to your hue with naturally-derived* color care.
Inner Joi Preserve formulas, which include Raspberry Seed Oil and Beetroot Extract, have been developed specifically for fade-fighting. Give your hair just the care and colour protection it needs to stay salon-vibrant longer.
Joico’s protective answer for colour-treated hair. Formulated with naturally-derived* ingredients—like Beetroot Extract and Raspberry Seed Oil—this wellness wonder detangles hair and helps preserve haircolour.
Detangles & nourishes hair.
Protects from thermal damage up to 450°F (232°C).
Colour protection & shine.
Colour protection & shine.
2 weeks ago
My hair has never felt stronger. After a month of weekly use the breakage is basically gone and it looks so much healthier and shinier.
2 weeks ago
Noticed a difference after the very first use - smoother, glossier and far less frizz. I now use it before every single wash.
2 weeks ago
My over-bleached ends finally feel repaired. It takes a little time to apply and rinse, but the results genuinely speak for themselves.
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