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This strengthening cleanser creates a rich-yet-gentle lather that envelops tired strands with positive reinforcement.
Our Inner Joi™ Strengthen formulas, made with Coconut and Abyssinian oils, help repair damaged hair while fortifying strands to reduce future breakage.
Rich lather, gentle cleansing free of SLS/SLES sulfates.
Damaged, colour treated hair.
Damaged, colour treated hair.
2 weeks ago
My hair has never felt stronger. After a month of weekly use the breakage is basically gone and it looks so much healthier and shinier.
2 weeks ago
Noticed a difference after the very first use - smoother, glossier and far less frizz. I now use it before every single wash.
2 weeks ago
My over-bleached ends finally feel repaired. It takes a little time to apply and rinse, but the results genuinely speak for themselves.
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