Oribe Bright Blonde Essential Priming Serum 100ml

An essential first step in caring for blonde hair. Specially formulated with violet and pearlized pigments, this brightening serum tones and eliminates brassiness while replenishing moisture and protecting up to 450°F. Hair is left restored, touchably soft and lit from within.

Benefits:
Brightens, tones and eliminates brassiness
Provides 450°F heat protection
Helps to repair and strengthen over-processed, brittle hair
Replenishes lost moisture to hydrate and restore softness to dry hair
Smoothes the cuticle and helps to improve elasticity